The Click Times: J.C. Penney announced the introduction of Frye and Co., a new western American collection of garments, footwear, and handbags inspired by the legendary Frye brand, on Monday.
Frye & Co. for J.C. Penney adds a lifestyle apparel collection, as well as boots and bags, designed with the J.C. Penney customer in mind, to the national retailer’s roster of fashion brands. Footwear and accessories from Frye & Co. are sold in 300 stores nationwide, while apparel is sold in 150 outlets. On Jcp.com, the entire Frye & Co. collection is accessible.
Frye and Co., in particular, offers classic silhouettes, elegant design accents, and cutting-edge styles for men and women, including sherpa jackets, boho midi dresses, fair isle sweaters, shirting, jeans, and more, all of which are offered in sizes XS to 3X and men’s big and tall. In the meanwhile, the boot variety comes in both men’s and women’s sizes 7 to 13.
The firm predicted that in late fall 2022, right before the holidays, it will introduce cold-weather clothing as well as home and electronics items.
Michelle Wlazlo, executive vice president and chief merchandise officer at J.C. Penney, stated, “We’re happy to bring the exclusive Frye & Co. line to our customers and offer the timeless, classic style that Frye is known for. Penney.
J.C. Penney states, “We’re thrilled to partner with a company whose history and beliefs line with our own. We seek to honour and support America’s varied, earning families by creating accessible style for everyone.
J.C. earlier this year A new men’s casualwear line called “Mutual Weave” was also introduced by Penney. Before that, it added the fast-fashion retailer Forever 21 to its line-up.
“Christina Martin Pieper, SVP of brand, lifestyle at ABG, continued, “Frye is an authentic American brand that maintains a distinct place in the fashion and leisure world. With the opening of Frye and Co. at J.C. Penney, we are excited to broaden the brand’s appeal and introduce fresh, distinctive product lines drawn from the long history of the company.”
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