The Click Times A U.S. district judge in the Dallas-Fort Worth area has ruled that the majority of Texas’s lawsuit against Google over its “Scalable, Automated, and Instantaneous mass purchases of online ads” can proceed.
On June 11th, a judge denied Google’s request to dismiss a majority of the state of Texas’s claims against it in an antitrust suit. Last year, Google was reported to have reached a $90 million settlement with Texas after the state claimed it had abused its power by taking “advantage of its monopoly in online advertising to charge advertisers higher prices than they would have paid in competitive markets.
The court denied Google’s motion to dismiss the case.
A U.S. District Court judge ruled on July 29 that the lawsuit, which was filed by the state of Texas and its Department of Public Utility against Google in April, can largely proceed. The judge denied Google’s motion to dismiss the case, citing that there are enough grounds for it to continue. According to reports by Reuters, this is one of few lawsuits filed against Google over anti-competitive practices as a dominant player in the digital advertising industry.
Google’s monopoly on internet advertising was a key factor in the state of Texas’ lawsuit that the company has been fighting for years, and a federal judge ruled on Wednesday that most of the case can proceed.
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