The Click Times: Are there any benefits for you as a writer from web website hosting a visitor publish to your weblog? Provided that the publish meets ALL the above hints, with the aid of using accepting visitor posts you could enjoy the following benefits:
- A one of a kind voice, opinion or one of a kind view approximately a subject – It’s an amazing possibility to provide a one of a kind opinion approximately your area of interest or introduce something new in your readers which you cannot cowl yourself.
- Free content material on your weblog – Although I don’t like this term, if it’s far a ‘precise publish’, then its unfastened content material on your weblog.
- More time to do different obligations – Publishing a visitor publish occasionally can unfastened up a while to do different obligations or why now no longer for pleasure!
- More social media exposure – Normally the visitor writer will sell his/her article on social media and basically your internet site gets promoted as well.
Disadvantages of accepting guest posts to your blog
On the opposite hand, with the aid of using accepting visitor posts to your weblog it’s an extremely good manner to:
- Lose readers – If your traffic are coming to examine content material submit with the aid of using you due to the fact they do not forget you an professional and as a substitute they always get to peer content material posted with the aid of using others, then that is something which could force them away.
- Get hyperlink penalties – If you don’t have very strict visitor publish hints and also you get over excited with the aid of using ‘supplying hyperlinks totally free content material’ then both you may get a penalty and lose your scores or lose the ‘trust’ of your internet site within side the eyes of Google, that’s worse.
Set strict standards for best guest post
In addition to the above traits of a ‘precise visitor publish’ and to ensure that you may enjoy the benefits and now no longer be afflicted by the disadvantages, you want to set very strict standards earlier than accepting any visitor publish. For example, those are the standards I am using:
- Allow visitor posting best from humans who’ve a tested Google+ profile
- Don’t permit textual content hyperlinks within side the frame of the object
- Don’t permit key-word filled hyperlinks in the writer bio
- Allow for best one hyperlink in the writer bio
- Guest posts must be over 1500 phrases (publish duration does rely for search engine marketing)
- Allow visitor posts from authors who’ve sturdy social media profiles (as a minimum on Google+, Facebook and Twitter)
You can be wondering that with all of the above standards, nobody could be inclined to make a contribution a publish. Maybe this proper however you don’t need to take any dangers in any respect so higher be strict and secure than lenient and risky.
What to do before publishing a guest post?
Assuming the all of the above situations are met and you made a decision to simply accept a visitor publish, you want to do the subsequent earlier than publishing it:
- Check for uniqueness – Use a plagiarism detection device (I use copy cape pro) to make sure that the content material is 100% precise. In addition seek the identify on Google and examine any comparable articles to ensure that the means is likewise precise and now no longer simply the setup of the phrases. In different phrases take a look at that it isn’t a rephrase of a few different article.
- Beautify the textual content, upload pix etc. – Don’t overlook your search engine marketing. Before publishing any piece of textual content you want to feature accurate headings (each H1 and H2), make small paragraphs, upload applicable image(s) with ALT textual content, upload a completely unique description etc.
- Do a few internal linking – Internal linking is ideal for search engine marketing so attempt to upload more than one hyperlinks in your present articles (examine search engine marketing hints for beginners – tip 4- for extra statistics on high-satisfactory inner linking practices).
- Bind publishes with the writer’s Google+ profile – Don’t overlook to bind the writer bio on the cease of the object with the Google+ profile of the writer. Also ask the writer to feature your internet site to the ‘Contributor to’ phase of his/hers Google+ profile. Use the wealthy snippets device to ensure that the whole lot is running ok.
- Don’t name it a visitor publish – You don’t have to name it a visitor publish, there may be no motive to do that. Even in case you do, isn’t the case of the World however because you have already got the writer bio on the cease of the publish, you don’t want to feature any more pointless statistics and get the serfs careworn with none legitimate motive.
Should you be given visitor posts to your weblog?
Now which you understand all of the professionals and cons and the pre-standards of a best visitor publish, you could thoroughly make your very own choice without taking any un-essential dangers.
I individually do now no longer even examine visitor publish requests which might be computerized or primarily based totally on a few template due to the fact I understand from improve that their cause is to get a hyperlink lower back from my internet site and now no longer provide any actual fee of my users.
The high-satisfactory manner to technique a person and ask for publishing your publish isn’t with the aid of using sending a pre-described e mail however with the aid of using constructing connections on social media and pitching your concept while the time is right. I understand it’s far tough and time eating to do however the advantages in phrases of visitors and popularity are a long way extra essential than a hyperlink in the writer bio.
Finally, in case you pick to simply accept visitor posts to your weblog, do now no longer do it all of the time. Make positive that visitor posts are used to enhance your publishing approach and now no longer to overhaul it. In different phrases you continue to want to submit your very own content material and in-among the publishing dates you could throw a visitor article as well.
