The Click Times: The rapper and designer’s daughter Ye has given her blessing to the brand’s newest pair of sunglasses. Ye says over the phone, “I put these glasses on Chicago last night and she was like, ‘These are my spectacles now; she didn’t want to take them off. She appreciating the YZY SHDZ seems to be extremely important to him. I wasn’t running around screaming, “You’re going to ruin the prototype!” when she was able to fling the sunglasses into the air and they dropped to the ground.
The look has proven popular on social media; notable wearers include Kim Kardashian and North West. Demna, who shares the same moniker as Ye, contributed creatively to their design. Because Virgil [Abloh] and Demna collaborated on the first season of Yeezy, he says, “I was unable to interact with him when he was at Louis Vuitton, so I believe it’s very crucial that me and Demna still get to work together.” “You know, together we present fresh ideas for our species.”
Nick Knight, a frequent partner of Ye, realised that fresh concept in certain campaign images. Candice Swanepoel is shown in this image sporting a bald head and only the silver sunglasses with a string connecting them at the rear.Recently, Ye and Swanepoel took a flight to London to work with Knight (Knight is the one with the bald head; Swanepoel’s head was photo-shopped).
As of this now, Knight says, “I can send them out to any modelling agency and be hired for the top of my head just.” Knight and Ye have developed a friendship as a result of their collaboration on numerous projects, including as the short film Jesus Is King, the music video for “24,” and the YZY SPLY website. “Unlike almost everyone else I’ve dealt with, he cares deeply about seeing what he wants to see. Not in a bad way at all; it’s really motivating to collaborate with someone who is so concerned with the effectiveness of the images, adds Knight.
(Knight comments that it took some back-and-forth to get on the ideal gray-blue colour for this image.) Swanepoel is one of those models that “simply wants to obtain a wonderful image and will work to achieve it,” according to Knight, who first noticed her at a function 12 years ago and had wished to collaborate with her ever since. Swanepoel expresses that both parties share the sentiment: “The goal for the shoot was so obvious but also enabled me to offer my viewpoint on it. In addition, it was thrilling to be a part of a project that would soon become famous.
Anyone, including Lil Uzi Vert and Lisa Rinna, can appear to have travelled back in time thanks to the sunglasses. However, Ye seems to have conflicting opinions about the word futuristic. Saying something is in the future, in his words, “takes out the accountability of it might need to survive in our reality, and the fact that it’s 2022 and we don’t have the future we thought we’d have.” “Some things are more future than we anticipated, and many things are less futuristic. I’ve clearly been labelled as a futurist. Since we have been designated as futurists, we shall describe what the future entails. I’ll phrase it this way, and it shall rhyme.
“People are so quick to think it’s going to be so dystopian, but I feel it’s going to be James Turrell spaces and Nick Knight photos and foods from localised farms with no pesticides,” says Ye of the discussions he, Swanepoel, and Knight had on set about leaving a better world for future generations.
Although the primary focus of these photographs is eyewear, the partners told me that there is a larger goal. Swanepoel is shown in another image standing beneath what appears to be a solar eclipse while carrying a large bag. Together, they have the appearance of a film about science fiction advertisement.
But this movie contains a surprise. As someone who has known Ye for a portion of his life, Knight believes that Ye’s desire to improve the world is his essential quality. He recently told me that it should have a joyful conclusion, similar to a dystopian film. Why do those films always conclude on a depressing note? Why is it impossible to find one that works out and is a better location?
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